Art and Science of Digital Fundraising Donor Pyramid Major Donors {Planned Giving, Capital Campaign, Board Development} Mid-Level {Gift Officer, Staff and Management} Mass Market Monetize Facebook Likes http://www.searchenginejournal.com/building-monetizing-facebook-fan-pages/66786/ http://monetizepros.com/blog/2013/101-ways-to-make-money-on-facebook/ Why digital fundraising is KING? It is fun, educational and has deeper engagement http://knowhownonprofit.org/funding/fundraising/individual-giving/digital-fundraising http://donordigital.com/ Dig Fundraising Handbook People are OPEN O : On Demand: expect information right now. How are we being on demand? P : Personalization: Show donors achievement, status and historical markers. What are we currently showing to our donors about their donations? Only mailings? E : Engaged: Share profound events an...
"The two most powerful warriors are patience and time. – Leo Tolstoy, War and Peace.