a millennial view on Funding Your Vision by Gerald Twombly
Emotional
Givers vs Rational Givers
I equate the emotional giver with
that of the camp “high”. When we come home from summer camp everyone is on fire
and wants to tell their whole school about Jesus this year, or when we go to
concerts sponsored by Compassion or see the television ads for sad, abused puppies:
everyone wants to signup right then but especially for students/millennials the
next month there is a sadder, better project to be a part of. Rational givers
know that Rome was not built in a day, and that it takes constant support and nurturing
of a project for it to succeed.
Relationships:
More than who you know but who you could make influence paths with (sphere of
influence).
Take
ten: Critical Groups: as discussed we would
like to reach the millennials (20 to 30 somethings). Impacted Groups: Our mission fields and the projects that they have
Not all prospects sit at the same
place on your listings.
Take
ten: Categorize Linkage: I do not of yet
have nuclear, affinity or fringe break downs. Other Ways: generational connection with previous donors to our org
Relationships
are give and take, and require upkeep. From the tracking stand point, we must
keep as much detail as possible to help when we “upkeep” the relationship with
a note or call: too much is not enough or more is better. If we are chatting
with a new relationship: how is the best way to accumulate the general
information that we want for tracking? Are there fields in our datebase that we
are lacking?
The process of ask takes time, and
shouldn’t be jumped into- just like an engagement. Do not take a D to an A over
night, it takes gradual steps for them to learn over time and truly encompass
what an A is (chapter 8).
I think chapter nine brought up a
good point that relationship building shouldn’t be over thought. You are really
just going back to the elementary school yard and offering to share peanut
butter jelly sandwiches which probably looks a lot more like purchasing someone
a Salted Caramel Frappuccino at Starbucks. Every time you interact with your
customer/friend you are becoming closer to them, learning more about them, and
relationships regardless of how they started (work, church, school) matter all
the same and should be kept up more than a “hi, how are you?”. So that means
places you will be, and people you will see are turned from accidental to
intentional at HELLO.
Package your ask, give it a name and
make it personal. Overcome the society of not caring to show them WHY they
should care because we cannot be the little boy at conference that just asks
for money without specifying why it is needed and where it is going and how it
will affect the bigger picture.
Set goals, metrics, benchmarks:
celebrate when you have met and share with those around you
as follow up: Twobley is still around and kicking, when following up about buying more of these books I acutally got an nice email by from Twombly himself. Here is his website: http://jerrytwombly.typepad.com/
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