Skip to main content

Webinar Review: Art and Science of Dig Fundraising

Art and Science of Digital Fundraising


Donor Pyramid
Major Donors {Planned Giving, Capital Campaign, Board Development}

          Mid-Level {Gift Officer, Staff and Management}

                    Mass Market
Monetize Facebook Likes

http://www.searchenginejournal.com/building-monetizing-facebook-fan-pages/66786/

http://monetizepros.com/blog/2013/101-ways-to-make-money-on-facebook/


Why digital fundraising is KING?
It is fun, educational and has deeper engagement
http://knowhownonprofit.org/funding/fundraising/individual-giving/digital-fundraising
http://donordigital.com/
Dig Fundraising Handbook

People are OPEN
O: On Demand: expect information right now. How are we being on demand?

P: Personalization: Show donors achievement, status and historical markers.
  • What are we currently showing to our donors about their donations? Only mailings?
E: Engaged: Share profound events and realities

N: Networked: Constantly connected
  • Who is our connective authority and are they on the same page?
  • Who are we reaching? Why are we reaching them?
  • Sometimes the Biggest donor isn't networked within our network. 
Facebook Connectivity Stats
Gen Y 86% Gen X 78%

Boomers 74% Matures 58%

69% of giving class is 50 or older: are you leveraging the right channels of communication and marketing

Educate: Why, How, What of the organization in an entertaining and way that sticks

Entertain: give them an experience they want to engage in and share with others


What’s a question we can ask of our constituents? 

          Not only about the company as a whole but also about the campaigns we run!!

Powerful Campaigns
1. Plan strategically for maximum impact:

    *Timing *Content *Cultivate
    *Do we have an on-boarding strategy for our constituents?

2. Set quantifiable goals (metrics)

3. Create Pre-Launch Buzz
  • Personalized URLS, postcards or emails
  • Promo Emails with VIP access and/or save the date
  • Social media (incentivize it)
  • Partnerships (matching challenges, share with their network on our behalf)
4. Design an engaging event (mindful of balance)

5. Incentivize
  • Make it fast and easy to share
  • 1 to 1 matching or share to win prize 
3 Secrets of Digital Fundraiser Success
1. Consider the end at the beginning of the cultivation (with relevant and timely follow up)

     A. Acquire B. Activate C. Convert D. Thank E. Steward and engage

2. Optimize behavioral data on donor
  • Leverage data: predict most likely to give
  • Prioritize resources, staff and time
3. Develop a long term strategy (activate not reactivate)


Proven Projects
*Laura Bush Education
Edutainment (educational and entertainment) Quiz (kids favorite book, favorite book character)
1st quiz had over 25000 votes, 2nd Quiz received over 43000 votes
Phase one: viral acquisition, with matching challenge incentive
Phase two: name acquisition
Results: Increased Facebook likes by 22% and Twitter by 55%


*Moody Marathon- Moody Bible College

Results: 70% new names, 40% reengage
How?: Post card with PURL, email, radio (Moody Radio)
Incentive: IPad (weekly), trip to Israel
What?: Interactive Virtual Marathon
Goal: Name acquisition, donor information
Labels:

Comments

Post a Comment

Popular posts from this blog

LIFE: Camp

I have had an awful lot of un published blogs lately. These blogs come from deep routed feelings that have surfaced this year due to one thing or another. Maybe some day these blogs will be unearthed but for today, this blog needed to be written while it was still raw.  I have very vague memories of third or forth grade summer camp at Alto Frio, where I met Nana Pudding ( a christian puppet) and went pogging for the first time in a river. Summer after sixth grade,  I got in church vans and headed to Louisiana for the first time to attend Student Life Camp, then proceeded to go to Angelo State University and Glorieta New Mexico a few times. I spent time serving during spring breaks at Riverbend Retreat Center which lead to an internship over the summer. The week that "Curtis" and I first really got to know each other, we were at Glorieta for Centrifuge camp.  Camp is a special place for me. Camp is a happy place for me.  In 2018, I was able to experience camp through ...
Post a Comment
Read more

LIFE: The Thing I was Promised I Could Not Do

I feel like every post I make, I am finding more of my voice again. I never in my life felt like I would have a voice to share about some of the more body related posts that I have made, but here I am to share about another personal body part- lol! I realized I had not shared about my breast feeding journey and I feel like it is something that might help someone. So the journey starts on a very cold day in January 2018. As I have noted in previous blogs, I had a c-section which was not 100 percent my goal but 100 percent perfect in every way. I was told going into my c-section that it may take a little longer for my milk to fully come in but it was not going to be impossible. So when my little guy was able to join me in the room we would be in, we went to work. I was still very medicated and he made his wiggly way to the source. I knew not much was coming but he was happy at the end of each feeding attempt, but his blood sugar was low and the nurses wanted me to switch to formula and w...
Post a Comment
Read more